Coffee Rubbed Flat-Iron Roast is a super simple recipe that has amazing results. The bold rich flavor of the coffee ground enhances this typical rub which is allowed to penetrate the flat iron roast giving it tons of flavor while broiling the roast ensures for a deliciously tender meat.
In wasting some time in a local grocery store I came across a flat-iron roast that was on sale. Since I have never cooked a flat-iron roast before I was hesitant to pick it up, but then I saw the CAB brand logo and quickly snatched it from the shelf to put in my basket. I couldn’t wait to figure out what I was going to make with this flat-iron roast. I’ve made flat-iron steaks before in the past. I made a mole rubbed flat-iron steak before. I’ve also cooked some coffee rubbed pork chops before. I thought I would try my hand at a different type of coffee rub on the Certified Angus Beef flat-iron roast.
For those of you who are new to my blog and don’t know how wonderful CAB is let me just remind you with a couple of posts here and here. It’s thrilling to come across marked down CAB. CAB is the most flavorful, tender, and amazing beef I’ve ever tasted. And no, this is not a sponsored post. I just love CAB that much
In my head, for some reason, flat-iron steaks scream cowboy. Don’t ask me why. They just do. That might have something to do with the fact that one of my favorite cookbooks is a cowboy cookbook. I don’t know why that cowboy cookbook is my favorite. I’ve only ever made one recipe out of it. It happens to be a recipe for a rubbed beef brisket. It’s really not that special of a recipe. It just happens to be really good. so every time I think of something cowboy, I usually think about that recipe and create a rub. Just like this one.
There’s something about coffee mixed with chili powder, cumin, onion powder, and garlic powder that adds a depth of flavor you just don’t expect to truly enhance a roast or a steak. The rich roasted flavor of the coffee brings out the rich flavor of the beef. all of the other herbs and spices you put in the rub just plays off that deep, rich flavor of the coffee and the beef.
Now I realize, dear readers, that there really isn’t a lot of pictures of this recipe. In my defense I can only say that it was so delicious that there wasn’t any time to set up pictures. It was one of those dishes that made the kitchen smell amazing, and had us drooling while it was cooking. So, once it was cooked we complete devoured all of that delicious CAB flat-iron roast.
I hope you can see just how amazing this rub is and how fabulous it tasted. But I’m sure since it was a Certified Angus Beef® brand roast that even simple salt and pepper would have made this taste delicious on its own. But this coffee rub elevated this flat-iron roast to new taste bud heights. It really did increase the depth of flavor in this already fabulous beef.
Have you ever purchased the cut of meat you’ve never made and knocked it out of the park?
- 3 tablespoons coffee
- 2 1/2 tablespoons chili powder
- 1 1/2 tablespoons smoked paprika
- 1/2 tablespoon paprika
- 2 tablespoons salt
- 1 tablespoon cumin
- 1 tablespoon onion powder
- 1 tablespoon garlic powder
- 2 teaspoons dry mustard
- 2 teaspoons parsley
- 2 teaspoon thyme
- 18 ounce flat-iron roast
- Combine first 11 ingredients (coffee through thyme) in a spice grinder and process until ground a fine powder.
- Generously apply the rub to both sides of the flat-iron roast and allow it to sit for 5 to 10 minutes.
- Preheat broiler.
- Shake off any excess rub. Place the roast on a broiler pan and broil 7 - 10 minutes on the first side and 5 - 7 minutes on the second side or until the internal temperature is 5 degrees short of your desired temperature. Tent the roast with aluminum foil and allowed it to rest 10 to 15 minutes before slicing and serving.